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Trinity Mirror Marketing Direct is the direct marketing division of Trinity Mirror PLC, the largest regional
newspaper publisher in the UK.
Tel: 0121 626 6623
E-mail: marketingdirect@mrn.co.uk
Web: www.tmmd.co.uk
What do we do?
Offering a sophisticated approach to our customer's advertising campaigns, coupled with the provision of market leading intelligence, we offer a service designed to help you get the most out of your advertising spend with a return on investment that rivals any other medium.
What is door to door?
Door to Door is still one of the fastest growing mediums available despite having established itself as a powerful and effective marketing tool. The highly targeted nature of door to door ensures that your campaigns receive the maximum level of response whilst minimising the level of wastage.
Door to door gives you the platform to target virtually every household in the UK with advertising and unaddressed direct marketing material. Here at Marketing Direct, we have a team of industry specialists who can ensure that you can target the households that are most likely to be interested in your products or services.
Whether you're launching a new product, testing a campaign, building a customer database, or simply trying to increase sales revenue, the service based relationship offered by TMMD ensures that your objectives and your expectations will not just be met but exceeded.
Strategic Uses Of Door Drop Marketing
To advertise products or services
- To trial new products
- To increase store traffic
- To heighten customer recall across mediums
- To increase brand awareness
- To increase customer response
- To build a customer database
Frequently asked questions*
Do consumers like receiving marketing material through the door?
Research shows that as many as 79% keep, pass on or glance at door drop marketing material. 38% keep it for at least a few days, whilst 13% keep it for a week or more.
Do consumers find door drop marketing material useful?
71% of adults find free samples delivered through their letterbox useful. 66% find the same of supermarket offers, 62% of money-off coupons and 47% of new product trials.
Does door drop marketing have the same impact as direct mail?
79% of adults keep, pass on, read or glance at door drops. That's exactly the same as direct mail.
Does door drop marketing work?
48% of consumers had either visited a shop, sent for information, or bought a product having received promotional material through their letterbox. This compares to 47% for direct marketing, 47% for television and 60% for newspaper advertising.
Is door to door a form of direct marketing?
Yes it is. Door to door is recognised by the Direct Marketing Council (DMA) as being part of the Direct Marketing mix. The sophisticated approaches that can now be taken to a door to door campaign means that it can be utilised as a highly targeted medium.
What Trinity Mirror Marketing Direct essentially offer our customers is the sophistication of a direct marketing campaign at a fraction of the cost. With a return on investment that rivals any other medium, you can be assured that your money will be well spent on one of the most accountable mediums available.
Advertise on Radio?
If you currently advertise on radio, you may not be aware that by utilising a door drop campaign in conjunction with your radio campaign, you can significantly increase the penetration of your target audience over a four week campaign without any major increase in advertising spend.
At TMMD, we have specialist consultants who can demonstrate that without making a significant increase in your advertising spend, you can virtually double numbers of your target audience who have been exposed to your campaign, ensuring that your response rates increase considerably.
With a wealth of sophisticated software at our disposal, we can ensure that you get the most out of both your radio and your door drop campaign, but most importantly, without making a dramatic impact on your marketing spend.
For further details about our services or to arrange a meeting with one of our consultants please contact us on:
Tel: 0121 626 6623
E-mail: marketingdirect@mrn.co.uk
Web: www.tmmd.co.uk
MAXIMISE RESPONSE ยท MINIMISE WASTAGE
TRINITY MIRROR MARKETING DIRECT
*Source: DMA
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